Marketing Aptitude / Computer Knowledge Quiz

 

1. Value-Added Service means–

 

(A) costlier products 

(B) additional benefits at the same cost
(C) extra work by the sales persons 

(D) All of these
(E) None of these 

 

(Ans : B)


2. The Target Group for Agricultural Loans is–
(A) any farmer 

(B) farm labourers
(C) any individual dealing in agricultural or related activity.
(D) farmers societies 

(E) All of these 

 

(Ans : C)

3. The Target Group for Credit Cards is–
(A) existing cardholders

(B) all graduates 

(C) all minors
(D) individuals with taxable income 

(E) All of these 

 

(Ans : D)

4. Market Information means–
(A) knowledge of industries 

(B) knowledge of households
(C) knowledge of peers 

(D) knowledge of customers’ tastes
(E) All of these 

 

(Ans : E)

5. Bancassurance means–
(A) Banks promising to give loans 

(B) Bank promising to pay interest
(C) Banks selling insurance products 

(D) Assurance to repay loans
(E) None of these 

 

(Ans : A)

6. Microsoft word is an example of–
(A) an operating system 

(B) a processing device 

(C) application software
(D) an input device 

(E) None of these 

 

(Ans : B)


7. A Call in Marketing means–
(A) to phone the customers 

(B) to visit the customers
(C) to visit the Marketing site 

(D) to call on prospective customers
(E) None of these 

 

(Ans : D)


8. Processing involves–
(A) inputting data into a computer system 

(B) transforming input into output
(C) displaying output in a useful manner 

(D) providing relevant answers
(E) None of these 

 

(Ans : B)


9. .......... is the maximum amount of data that can be stored on a storage medium.
(A) Magnetic storage 

(B) Optical storage 

(C) Solid-state storage
(D) Storage capacity 

(E) None of these. 

 

(Ans : D)


10. Marketing process that turns marketing strategies into marketing actions in order to accomplish strategic marketing objectives is–
(A) Marketing monitoring 

(B) Marketing control 

(C) Marketing implementation
(D) Marketing evaluation 

(E) Marketing formulation 

 

(Ans : C)


11. The ........ is responsible for performing calculations and contains decision-making mechanisms.
(A) Central Processing Unit 

(B) Memory Unit 

(C) Arithmetic and Logic Unit
(D) Output Unit 

(E) None of these 

 

(Ans : C)


12. ISI marked brand is known as–
(A) Certification mark 

(B) Bookmark 

(C) Trade mark
(D) Identity mark 

(E) Brand mark 

 

(Ans : A)


13. Which of the following is a binary number ?
(A) 10101000 

(B) 245 

(C) 200 

(D) 02 

(E) All of the above 

 

(Ans : A)


14. To access properties of an object, the mouse technique to use is–
(A) right-clicking 

(B) shift-clicking 

(C) dragging
(D) dropping 

(E) None of these 

 

(Ans : A)

 

 

15. Marketing is the art of–
(A) buying more 

(B) paying more 

(C) selling more
(D) talking more 

(E) Only (A) and (B) 

 

(Ans : C)

 

 

16. Closing the Sale means–
(A) close down marketing functions 

(B) stop selling 

(C) successful completion of a call
(D) All of these 

(E) None of these 

 

(Ans : C)


17. During the ........... portion of the Information Processing Cycle, the computer acquires data from some source.
(A) storage and output 

(B) storage 

(C) input 

(D) output 

(E) None of these 

 

(Ans : C)


18. ‘Making a Call’ means–
(A) Calling on a prospective customer 

(B) Explaining product details
(C) Negotiating a deal 

(D) Arguing with a customer
(E) All of these 

 

(Ans : A)


19. With a CD you can–
(A) Read 

(B) Write 

(C) Read and Write
(D) Either Read or Write 

(E) None of these 

 

(Ans : C)


20. Marketing helps in–
(A) boosting production 

(B) getting new clients 

(C) interacting with strangers
(D) All of these 

(E) None of these 

 

(Ans : D)